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Bookone

Bookone pms

Managing multiple hotels often requires switching between fragmented systems for reservations, guest services, operations, and performance tracking. BookOne addresses this challenge by providing a centralized hospitality management platform that brings critical business functions into a single, intuitive experience, enabling hotel teams to operate more efficiently and deliver better guest experiences.

Role

UI/UX Designer

Industry

B2B SaaS Product

Internship Project

Team

Atashi Das (Mentor)

Tools

CURRENTLY LIVE

ENABLING EFFICIENT HOTEL MANAGEMENT ACROSS MULTIPLE PROPERTIES

Project Overview

Hotel operators frequently switch between disconnected tools to manage reservations, guest interactions, operational tasks, and business performance. BookOne PMS addresses this challenge through a centralized management platform that improves operational visibility, streamlines workflows, and supports faster decision-making across the hospitality ecosystem.

Why Do Hoteliers Need Bookone PMS?

Understanding the Problem

• Operational inefficiencies increase staff workload and operational costs.
• Manual processes lead to booking errors, overbookings, and revenue leakage.
• Poor visibility delays decision-making and business growth opportunities.
• Inconsistent guest experiences impact satisfaction, retention, and brand reputation.

Why does it matter?

operations

efficiency

visibility

experience

Fragmented
Operations

Manual
Processes

Limited Business
Visibility

Inconsistent Guest
Journey

Understanding the hospitality PMS landscape.

Market Overview

Competitve Analysis

Industrial Trends.

Mobile-first operations

Contactless guest experiences
Real-time analytics and reporting
Multi-property management
AI-driven automation

Key Takeaways

Hotel owners need centralized control.
Staff need simplified workflows.
Managers need actionable insights.
Guests expect seamless experiences.

%

Hotels use PMS for daily operations.

%

started ignoring important insights

%

High PMS adoption across developed markets.

%

Hotels invest in operational automation.

Research → Insights → Opportunities

sTAKEHOLDER MAP

Undestanding user step by step

Hotel Owners

Property Managers

Step 01

Identifying target User

Hotel operations involve multiple internal teams and external platforms. While hotel owners focus on business performance, operational teams manage daily workflows, and external partners drive bookings and guest engagement. BookOne acts as the central ecosystem connecting all stakeholders through a unified platform.

iNSIGHTS

Manage all hotel activities from one platform.
Reduce manual tasks and operational effort.
Access real-time performance and revenue data.
Control multiple properties through a single dashboard.

User Needs

Step 02

Insights from Interviews and Observations

Hotel owners lack a single view of operations, revenue, and guest performance.

Managing reservations across multiple OTAs often leads to inventory mismatches and booking errors.

Property managers rely heavily on manual processes for daily operations and reporting.

Teams need real-time visibility instead of switching between multiple tools and spreadsheets.

"7 out of 10 hotel operators reported operational inefficiencies caused by fragmented systems and manual workflows."

Revenue decisions are often delayed due to scattered business data and limited forecasting support.

Department communication gaps impact housekeeping, front desk, and operational efficiency.

Users prefer a centralized platform that automates routine tasks and connects hotel operations.

Transforming qualitative interview insights into actionable problem areas by uncovering recurring challenges, workflow bottlenecks, and unmet user needs across hotel operations.

Step 03

Understanding Impact on User Experience

%

Missed investment opportunities

%

Spend excessive time on manual tasks

%

Face difficulties managing bookings across channels

%

Experience delays in decision-making due to limited visibility

User Pain Points

Step 04

Building User Persona

Step 05

Framing insights and user needs

Affinity Mapping

"Hotel teams seek centralized control, automation, and real-time insights to manage operations more efficiently."

Empathy Mapping

Says

"Pressure to improve guest experience and operational efficiency."

"I need a simpler way to manage everything from one place."

"Managing bookings and hotel operations takes too much time."

"Multiple systems, manual workflows, and scattered hotel data."

Thinks

Sees

Hears

Hotel operators struggle with fragmented booking management, manual operational workflows, limited business visibility, and complex multi-property management, leading to inefficiencies, operational errors, and slower decision-making.

Problem statement

Step 06

Identifying Areas For Improvement

High User Impact + Easy Implementation

Low User Impact + Easy Implementation

Unified Booking Management

Integrate OTA, website & direct bookings into one dashboard.

Centralized Property Control

Enable seamless management of multiple properties from a single platform.

Low User Impact + Complex Implementation

High User Impact + Complex Implementation

Simplified Reporting Access

Quick access to occupancy, revenue, and performance reports.

Real-Time Business Insights

Deliver live dashboards and actionable operational analytics.

Opportunity Matrix

Brainstorming Ideas using 6 hat method.

Developing the concept

Facts & Insights

Unified Operations Dashboard

Hotel Performance Benchmarking

Emotions & User Feelings

Risks and Challenges

Smart Operational Alerts

Team Mood Tracker

Real-Time

OTA Synchronization

Manual Approval for Every OTA Change

Connected Hospitality Ecosystem

Hotel Growth Score

Revenue Recommendations

AI Concierge Assistant

Revenue Optimization

Channel Manager

Benefits

Creative Exploration

Prioritization

Customer Relationship Management

Property management

system

Visual Language

Research to Design Opportunities

ALL IN ONE HOSPITALITY SUITE

centralized entry point that clearly communicates BookOne's hospitality ecosystem and helps users discover relevant solutions quickly.

Enable real-time synchronization of inventory, pricing, and availability across multiple OTAs from one dashboard.

Leverage automated pricing intelligence and forecasting to help hoteliers make data-driven revenue decisions.

Unified management platform that consolidates reservations, housekeeping, billing, and guest operations into a single workflow.

Centralize guest information and automate personalized communication throughout the customer journey.

Simplify the onboarding process by providing a guided setup experience for OTA listings and inventory configuration.

Streamline restaurant and hotel operations through an integrated POS system for orders, billing, and inventory management.

CRM

POS

Home Page

PMS

OTA Setup

Channel Manager

Varo

How This Project Shaped My Design Thinking?

LEARNINGS

This project taught me how to transform complex project management processes into a clean and intuitive digital experience. I learned the importance of structuring information effectively, maintaining consistency through a design system, and prioritizing usability over visual complexity. Working on BookOne also improved my problem-solving, UX thinking, and ability to design interfaces that help users manage tasks, teams, and progress efficiently.

EXPLORE MY WORK

Aug

IND