A modern, technology-first identity that felt smart and reliable, but lacked the warmth needed for a consumer wellness brand..
Clean geometric forms inspired by modern consumer electronics.
Airflow represented through gradients, transparency, and negative space.
Soft rounded corners to make technology appear approachable.
Blue and teal colour palette symbolising purity, trust, and fresh air.
Product-first branding where the purifier itself becomes the visual identity.
Vision 01
Minimal Technology + Identity
Expressed freshness and wellbeing effectively, but relied on familiar nature-inspired visuals, reducing brand distinctiveness.
Organic curves
Leaf-inspired graphics
Soft airflow illustrations
Natural textures
Calm colour palette
Wellness-focused branding
Vision 02
Nature + Healthy Living
Product integrated into typography
Friendly minimal geometry
Rounded forms
Clean negative space
Bold wordmark
Product-first branding
The strongest direction, creating a distinctive identity where the product itself becomes the brand, making Praan memorable, approachable, and instantly recognizable.
Vision 03
Product becomes Identity
