Praan
Praan is a conceptual Brand Experience & Window Display Design project that transforms a smart indoor air sterilization system into an immersive retail experience. The project explores how storytelling, visual merchandising, branding, and spatial design can communicate the importance of clean indoor air through engaging window displays, experiential retail environments, and customer-centric brand interactions.
GRADUATION PROJECT | RETAIL EXPERIENCES
People don't buy an air purifier.
They buy the feeling of breathing safely.
Project Overview
Praan transforms an invisible problem—poor indoor air quality—into a retail experience people can see, feel and remember through branding and immersive visual merchandising.
“Protects What You Can’t See.”
Typography...
Good times
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