WCM Squad
WCM Squad is an EV bike rental platform that enables users to discover, rent, and manage electric bikes through a seamless mobile experience. The app was designed to simplify urban mobility by making bike booking, ride tracking, payments, and vehicle management accessible in one place.
Internship Projext
CURRENTLY LIVE
BUILDING A SEAMLESS END-TO-END EV RENTAL EXPERIENCE
Project Overview
WCM Squad enables users to effortlessly rent electric bikes through a streamlined booking journey. By addressing friction in verification, ride discovery, payments, and booking management, the platform creates a reliable mobility ecosystem for individual riders and group travelers alike.
Why Do Users Need This App?
Why Do Users Need This App?
Understanding the Problem
Long verification processes lead to higher onboarding drop-offs.
Complicated booking journeys reduce rental completion rates.
Hidden pricing lowers user trust and increases booking abandonment.
Poor ride management results in more customer support requests.
Friction throughout the rental journey reduces customer retention and repeat bookings.
Why does it matter?
Verification
Reservation
Transparency
Monitoring
Lengthy KYC Process
Complicated Booking Flow
Pricing Uncertainty
Limited Ride Management
Understanding the hospitality PMS landscape.
Market Overview
Competitve Analysis
Industrial Trends.
Key Takeaways
Growing demand for EV-based shared mobility.
Users expect fast, seamless digital booking.
Transparent pricing and easy verification build trust.
Smooth end-to-end UX improves user retention.
Market understanding.
The shared mobility market is shifting from vehicle ownership to Mobility-as-a-Service (MaaS), with users expecting a fast, seamless digital rental experience. However, challenges like complex verification, unclear pricing, and fragmented booking journeys continue to impact user satisfaction.
Growing EV Adoption
Shared Mobility Growth
Mobility-as-a-Service (MaaS)
Smartphone-First Rentals
Digital Payments & Cashless Transactions
IoT & Connected Vehicles
Battery Swapping & Fast Charging
AI & Predictive Fleet Management
Research → Insights → Opportunities
Undestanding user step by step
Delivery Riders
Students
Step 01
Identifying target User
Station Master
How user insights were IMPLEMEnted into actionable design solutions?
Research to Design Opportunities
INFORMATION ARCHITECTURE
Developing the concept
Visual Language
IND
